Les Mills International | New Zealand Mar 2017 – Current
Senior Digital Product Marketing Lead Jan 2022 – Current
Key Deliverables: Collaborate with external developers/vendors to ensure accurate execution of CMS setup while gathering feedback from content publishers for applying improvement initiatives. Manage and maintain digital transformation projects, including the brand’s suite of websites, apps, digital integrations, and other digital properties to improve usability, design, content, data capture, and conversion optimisation.
Key Achievements to date
- Campaigns: Optimised lead numbers by +250% within the first 16 weeks of launch by executing a personalise email journey for Les Mills Instructors.
- Digital Transformation: Spearheaded end-to-end digital production for transforming the company’s current platform to a new platform developed on Prismic(Headless CMS) that supports 140K Instructors and 20K+ Clubs internationally.
- Optimisation: Ensured content relevance on websites, emails, and digital touchpoints by managing multiple revenue generation and localisation activities with Global markets.
- Expanded Customer Base: Created and executed new user acquisitions and nurtured existing customers/leads. Improved the lead numbers by 25% in just the first three months.
Senior Digital Marketer at Ask Digital
June 2021 – August 2023
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Senior Digital Marketer at Les Mills International Copy
June 2021 – August 2023
- ed ut perspiciatis unde omnis iste natus error sit voluptatem, totam rem aperiam, eaque ipsa quae ab illo inventore et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis.
- ed ut perspiciatis unde omnis iste natus error sit voluptatem, totam rem aperiam, eaque ipsa quae ab illo inventore et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis.
- ed ut perspiciatis unde omnis iste natus error sit voluptatem, totam rem aperiam, eaque ipsa quae ab illo inventore et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis.
Senior Digital Marketer at Les Mills International
June 2021 – August 2023
- ed ut perspiciatis unde omnis iste natus error sit voluptatem, totam rem aperiam, eaque ipsa quae ab illo inventore et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis.
- ed ut perspiciatis unde omnis iste natus error sit voluptatem, totam rem aperiam, eaque ipsa quae ab illo inventore et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis.
- ed ut perspiciatis unde omnis iste natus error sit voluptatem, totam rem aperiam, eaque ipsa quae ab illo inventore et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis.